There are great digital resources out there that one can read to stay current, but the best way to immerse yourself in more profound approaches of marketing and businesses is to know the leading books of such concepts. “The Goldprint” written by Said Elivar, is one of these leading books as it provides the knowledge and best marketing practices for selling products or services online. Whether one has a business or not is irrelevant, as The GoldPrint provides step-by-step guidance to build an online business, starting with social media. While there are different levels of knowledge and experience needed to execute a successful marketing strategy, The Goldprint provides an understanding of online marketing, how it works, and dives deep into strategies to run a successful online business in the digital age we live in. Nevertheless, with marketing, as a volatile and ever-shifting field, is important to take concepts from the book to help you achieve business goals like: Obtaining new customers, how to make more profit from existing ones, acquiring remarkable results on a small budget, mastering positioning, and understanding why old approaches to advertising and branding no longer work. By the end of the book, one will have the clarity to what digital marketing is, considerably as it is one of the most complicated yet significant concepts in our age, and materialize those concepts into the real world. Theory and book knowledge serves as a foundation, yet combining those concepts and theories and applying them in the real world must be the desired result. Inspired by other entrepreneurs such as Parul Gujral, CEO of Snowball Money, and Jason Stone, a serial entrepreneur of Trade Stone Performance and Millionaire Mentor, author Said Elivar wrote The GoldPrint to understand the importance of marketing in business and day to day life. “Times have changed” expresses Said, “even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and brought a new face in front of the industry.” Said explains that not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than one knows. “Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.” expresses Said. Digital marketing may sound scary at first, but taking the time to learn about it, can provide clarity to a company’s potential to expand because of it. One of Said’s difficulties writing The Goldprint was organizing and planning. “I had to make a schedule to write or edit at least 2 hours every day. Read from other authors and learn from other marketers to know how to structure my ideas in the most effective way possible,” said, Said. He started writing the book at 18, and throughout these years he faced a recurring feeling of self-doubt. Nevertheless, this book taught Said patience and persistence, and was the perfect opportunity to learn new skills. “Since I am a digital marketer and not specifically a writer, it was quite challenging to learn from my writing team, to learn how to express my ideas in the most ideal approach, how to proofread, how to edit, how to structure each paragraph, the importance of a good cover and a nice title that represents the book well, and shares the message you want to share. In general, it was a very fun process that I enjoyed, working with my team, learning more about the professional field, and also restructuring certain ideas I had, thanks to sharing time with other marketers and their points of view on certain topics,” said Said. The book itself is a way of sharing the processes and strategies that worked for Said in his agency, Elivar Media Company, and indulges readers in entrepreneurship skills that served as a blueprint for him during his business launch. “I hope this book helps everyone who reads it, no matter who reads it learns something valuable that can positively change their lives, and help them to get closer to achieve that life they want to have, by just knowing how to utilize tools they use in their day to day basis, but don’t know how to monetize from them,” Said says. As with any other successful title, The Goldprint received positive and negative feedback. Whether it is positive or negative, Said fixated on them if he considered them constructive, as one can improve in areas if they are consistently remarked by people. Regardless, Said aspires to the book to become a best-seller and hopes that it can be translated into different languages, with a goal to share such information to help others shape their financial lives the way they want. The power of the Goldprint is worthwhile, especially for those who desire an alternative to make money, either as a side hustle or as a career in the long term. Meanwhile, others can also relate to this book by the process of transforming an idea or dream into reality, as anything can be achieved through diligent work. Without a doubt, Said would like to write another book, since the best way to learn and become a pro at something is by replicating that knowledge and entrepreneurial spirit to others. Said also looks forward to possibly collaborating with other big entrepreneurs such as Gennady Vaynerchuk, Seth Godin, not just to learn more from them, but also to make something highly valuable for other people, just as what he learned from Jason Stone when writing this book. To find out more about Said Elivar, you can follow his Instagram here and check out his book The GoldPrint on Amazon here.